General Definition

• Awareness of how the marketing of goods and services affect our choices as consumers
  • What are target groups
  • Marketing strategies
  • Pop-up ads
  • Your consumer Needs vs Wants

The Lessons

• Kindergarten-Cycle 1
  • Pop-Ups (Kindergarten)
  • Selling Cereal (Cycle 1.1)
  • Ad Creation (Cycle 1.2)
• Cycle 2
  • How Marketers Target Kids
  • Ad Targeting and Techniques
• Cycle 3
  • The Anatomy of Cool
  • Media Literacy 101
• Secondary Cycle 1
  • Media literacy key concepts Introduction: What is media anyway?
  • Advertisement Target Audiences
  • Gender Stereotyping
• Secondary Cycle 2
  • Media Literacy:  Talking Back
  • Marketing to Teens:  Parody Ads
  • Advertising and Male Violence