How Marketers Target Kids

Description:

  • An awareness of the format and structure of online advertisements
  • An awareness of the differences on television advertising and internet marketing
  • An understanding of their own reactions, as consumers, to these adds.

Grade:  Primary Cycle 2

Time: 1 hour

Materials (included in pdf): 

  • photocopy Kids for Sale: Television versus the Internet
  • Advertising Strategies
  • Online Marketing Strategies
  • Online Marketing Worksheets
  • Top 15 Most Popular Kids Websites
  • Internet and computer access

http://mediasmarts.ca/sites/mediasmarts/files/lesson-plans/lesson_online_marketing_kids_strategies_techniques.pdf

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