How Advergaming Works

In case you hadn’t noticed, advertising has made its way into the world of video games. In keeping with our daily reality, this virtual world is marketing to you just as the real world does. Is it effective? Probably. Is it the way of the future? Definitely. More and more companies are testing the waters with a method of reaching potential customers called advergaming.

In this article, we’ll find out what advergaming is, how it began and why companies are turning to advergaming to advertise their products and services.

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